Incidentally, that same year, Instagram registered a big 22.9% increase in the number of users. In fact, in 2020, the popular photo-sharing network crossed the 1 billion mark for the very first time-a feat experts had previously expected in 2024. Once used mainly by teens and young millennials, Instagram continues to grow as one of the most popular social media platforms, and the data tells us that it’s not going to change anytime soon.įrom 2019 to 2021, the number of Instagram users worldwide grew by 383 million. Instagram is a social network that allows users to share and edit both photos and Instagram videos. → Click Here to Launch Your Online Business with Shopify Instagram's Impact on Shopping JourneysĪccording to the latest estimates, Instagram has 1.3 billion users worldwide in 2022 and is used by one out of every three social media users (eMarketer, 2022). How Much Time Do People Spend on Instagram Daily on Average? So, let’s get started with the top 10 Instagram statistics for 2023 to shed some light on the rising importance of Instagram for your business. If your brand isn’t already getting in front of users, these marketing statistics will convince you why it should be and give you an idea of what you should be doing so that you can make money on Instagram. Your target customers might be scrolling away on their feeds right now, the question for marketers is how and why they should be present on Instagram. But keeping on top of Instagram trends (oh and did we mention algorithm changes too?) becomes a little complicated at times. The photo-sharing app has gone a long way from once being a favorite for vacationers sharing their holiday pictures to now appealing to all kinds of influencers, advertisers, and brands.Īt this point, it’s safe to say that your audience is using Instagram, and your competitors too. Instagram has grown immensely over the years, and it continues to broaden its horizons. Whether it’s brunch, business, or the beach, we’re all wondering – is it Instagrammable?
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